Employee · Nika
AI review manager for hotels
Every guest review — on Booking, Google, or TripAdvisor — answered within the hour in your voice, and a checkout email asking happy guests to post one.
Checkout on Sunday: a family leaves delighted with the pool and the breakfast. By Monday they have forgotten the hotel name; by Tuesday a one-star review lands from a different guest who found a hair in the bathroom. The delighted family never posts a review; the angry one does. Your average drops, and no manager has replied to either.
Nick watches your Booking.com, Google, and TripAdvisor listings. The moment a review lands, he drafts a reply in your hotel’s voice — thanking the happy guests, acknowledging the housekeeping issue and offering a concrete next step to the unhappy one. He flags anything below three stars to you immediately; the rest he posts on his own. He also emails guests after checkout asking them to leave a review.
How it works in your business
- Replies to every Booking.com, Google and TripAdvisor review within the hour, in your hotel’s voice
- Thanks the happy guests and offers a concrete next step to unhappy ones — no generic templates
- Emails guests after checkout asking them to post a review, and escalates brewing crises to you
The seasonal problem: reviews outlast the season
A seasonal hotel’s reviews arrive on a cruel schedule. The heaviest weeks of writing come at the end of the season and after it — guests post from home, weeks after checkout — exactly when the front-desk team has been let go and the owner is doing repairs, accounts and next year’s contracts. The page that will sell next summer is written in the months nobody is watching it.
City hotels get the mirror image: a constant drizzle of reviews across three or four platforms, in several languages, with no single quiet week to catch up in. Either way, the structural problem is the same — review volume and staff availability move in opposite directions.
Nick removes the correlation. He answers at the same speed in October as in July, keeps working when the desk is unstaffed, and drafts in the guest’s own language. The base page covers his platform list and safety rules; the point here is that his coverage does not follow your staffing calendar.
The first month for a hotel
Week one, you give Nick the voice samples and the escalation lines — anything mentioning theft, safety, overbooking disputes or refund demands comes to you before a word is public. You also tell him the house style on compensation: some hotels never discuss it in public replies, some invite the guest to email. He follows your rule, not a template.
Weeks two and three, he clears the backlog that accumulated since the last time someone had a free afternoon — starting with the reviews new bookers actually see first. Current reviews he answers within the hour, sending drafts for approval until you tell him to stop asking for the routine ones.
By week four you get the weekly digest: what guests praised, what recurred — the slow lift, the thin pillows, the breakfast queue at nine — which is operational feedback, not just reputation management. Owners often act on the digest before they act on any single review.
Season-shaped costs at price announced at launch per handled review
At price announced at launch per handled review, the bill breathes with occupancy. August costs more than February because August produces more reviews — and August is also when the revenue is there to pay for it. There is no retainer running through the winter for a hotel that is closed.
The alternative most hotels actually practise is the manager answering reviews from a phone in the off-season, weeks late, in one language. Per-review pricing replaces that unpaid, unreliable labour with a cost that only exists when a guest has actually written something.
What Nick costs
Pricing is announced when Nick goes live. Reserve a place and we'll tell you first.
Questions about Nick
Which platforms does Nick cover?
Booking.com, Google, and TripAdvisor by default — the three where most hotel reviews land. If a significant share of your reviews comes from Expedia or a regional platform, let us know and he can watch those too.
What does a review reply cost for hotels?
price announced at launch per reply Nick posts. Replies he drafts and sends to you for approval before posting are not charged — only the ones that go live. Review-request emails after checkout are included at no extra cost.
What does he do with a review that mentions safety or theft?
Nick never posts a public reply to a review that mentions theft from a room, a safety incident, or anything that could involve legal liability. He drafts a private response and sends it to you immediately — you decide whether and how to reply publicly.
Can Nick reply in the guest’s language?
Yes — he drafts in the language the review was written in, and can pair it with English or your own language if you prefer that look on the page. Anything he cannot read with confidence goes to you instead of getting a guessed reply.
We answer Booking.com reviews through the extranet — how does he fit in?
He works inside the same partner reply flow, using access you grant, and every reply is logged where you can see it. Nothing about your Booking.com account setup changes; the replies simply stop waiting for a free afternoon.
What happens when he gets a reply wrong?
Every posted reply is in the log immediately, so a wrong one surfaces fast. Platforms allow owner replies to be edited or withdrawn; Nick corrects it, records what went wrong, and the escalation rule that should have caught it is tightened. A reply you had to correct is not charged.