Employee · Nika
AI win-back agent for beauty salons
Clients who came for a cut in spring and vanished by autumn — Andrew finds them, messages them, and books the next appointment.
A client came in for a colour in April, loved it, and never rebooked. By August their roots are showing and a competitor’s Instagram ad is in their feed. They are not disloyal — they are busy. A message that references their stylist and the service they loved, sent at the right time, brings them back.
Andrew scans the appointment book for clients whose last visit is four months or more in the past. He sends each one a short message — referencing the stylist they saw and the service they had, and suggesting a reason to rebook. When they reply, he confirms the service and books the slot. You see who rebooked and who declined, and you pay only for reactivated clients.
How it works in your business
- Finds every client whose last appointment is four months or older and messages them personally
- References their stylist and the service they had — not a generic “we miss you” blast
- Books the rebooking into the calendar when they reply and notes who declined and why
Where a salon’s dormant clients actually hide
Every salon has a second client list nobody looks at. The booking system shows next week; it does not show the colour client from last spring, the bridal party that never came back, the regular who moved jobs and quietly fell off the calendar. Those names sit in old appointment records, in a stylist’s memory, sometimes in a paper book from before the software switch.
Andrew’s first job is pulling that list together. He works from whatever holds your history — a booking-system export, a spreadsheet, even a photographed appointment book — and sorts clients by last visit, last service and last stylist. The result is not a mailing list; it is a set of individual reasons to call each person back.
That matters because a dormant salon client rarely left over a bad haircut. Most drifted: a house move, a busy season, a lapsed habit. They need one specific, personal prompt — not a newsletter — and someone with the patience to send it to every name on the list.
What the first month looks like
Week one is setup: Andrew gets read access to your client history and calendar, you agree the cut-off per service — longer for colour and cuts, shorter for nails and brows — and you approve the tone of two or three sample messages. Nothing goes out until you have seen how he writes.
Weeks two and three are the first wave. Andrew works through the oldest names in small daily batches rather than one blast, so replies arrive at a pace your front desk can absorb and no stylist gets ten rebookings on the same Tuesday. Every booked visit lands directly in your calendar with a note of who it is and what they last had.
By week four you get the part most owners have never seen: a list of who said no and why. Prices, moved away, switched to a home stylist — patterns you can actually act on, gathered as a side effect of the calls.
What the numbers look like at price announced at launch per returned client
The bill scales with results, not with effort. Andrew can message three hundred dormant names in a month, but you are charged at price announced at launch only for each client who actually books and shows up again. A quiet month with few returns costs little; a strong month costs more precisely because the chairs are fuller.
Compare that with the alternative: a receptionist working through the same list between phone calls, or a paid-ads budget spent reaching strangers when your own past clients already know the salon. Reactivation is the one channel where the person being contacted has already bought from you.
What Andrew costs
Pricing is announced when Andrew goes live. Reserve a place and we'll tell you first.
Questions about Andrew
How does Andrew know when to message a client?
He checks the last-appointment date in your booking system. For colour and cut clients the trigger is four months; for treatments with a shorter cycle (like manicure) you can set it shorter. He never messages clients who asked not to be contacted.
What does a reactivated client cost?
price announced at launch per reactivated client — meaning someone who actually rebooked after Andrew’s message. Messages that got no reply, or replies that did not turn into a booking, are not charged.
Does he offer a discount to everyone?
No. Andrew references the stylist and the service the client loved and suggests a reason to rebook — a new season colour, a treatment they have not tried, their stylist’s new schedule. A discount is only included if you set it as the offer for that segment.
We use Fresha / Booksy — does Andrew replace it?
No. Your booking system stays exactly where it is. Andrew reads last-visit dates from it and writes new appointments into it, the same way a front-desk employee would. If your system has no export, a spreadsheet or even a photo of the appointment book is enough to start.
What if the client’s stylist has left the salon?
Andrew checks the stylist against your current staff list before writing. If the stylist is gone, he does not pretend otherwise — he offers a named alternative you have chosen for that kind of work, which is honest and usually lands better than silence.
What happens if he messages someone he shouldn’t have?
Anyone who replies asking not to be contacted is marked immediately and never messaged again, and you can pre-exclude names before the first wave. If a message goes to the wrong person despite that, you see it in the log, Andrew sends the apology in your tone, and the case is not charged.