Employee · Nika
AI win-back agent for gyms
Members who signed up in January and stopped coming by March — Andrew finds them, messages them, and books their return session.
A member signed up in January with a New-Year resolution, came four times, and has not swiped in since March. Their membership is still billing but they are one bad month away from cancelling. A generic “we miss you” email will not bring them back — but a message that references their last class and offers a specific reason to return might.
Andrew scans the check-in log for members whose last gym visit is three months or more in the past. He sends each one a short message — referencing the class or trainer they used last and offering a reason to return. When they reply, he books a session into the calendar. You see who came back and who cancelled anyway, and you pay only for reactivated members.
How it works in your business
- Finds every member whose last check-in is three months or older and messages them personally
- References their last class or trainer and offers a concrete reason to return — not a generic blast
- Books a return session into the calendar when they reply and notes who cancelled
The silent window between the last visit and the cancellation
Almost no gym member cancels on the day they stop coming. There is a long quiet stretch first — weeks of “I’ll go on Monday”, then a month of avoiding the topic, then the cancellation email, usually triggered by noticing the charge on a bank statement. The membership system records all of it as “active member” until the very last day.
That window is where a gym’s retention is actually decided, and it is invisible in revenue reports precisely because the billing has not stopped yet. The check-in log is the only place it shows: the member who came three times a week in February and has not badged in since April is telling you something, months before they say it.
Andrew reads exactly that log. He is not a marketing campaign aimed at the whole member base — he is one message to one person whose absence has quietly crossed the threshold, sent while returning still feels easier than cancelling.
First month, and what a reactivated member costs
In week one you connect the check-in data and agree the rules: how long an absence counts as sleeping, who is excluded — frozen memberships, cancellation requests, medical notes — and what Andrew may offer, if anything. You approve his message tone on real examples before anything goes out.
The first pass through the sleeping list takes the rest of the month, deliberately. Trickling the messages keeps the replies manageable and the front desk aware of who might be walking back in. His weekly note tells you who booked a return session, who said no, and the reasons — which is the closest thing to churn research a gym gets without commissioning any.
The pricing follows the result, not the effort. At price announced at launch per reactivated member, the members who never reply cost nothing, and each one who does come back costs a fixed, known unit — against a membership that resumes paying every month. The shape of the deal is: you pay only when the revenue restarts.
What Andrew costs
Pricing is announced when Andrew goes live. Reserve a place and we'll tell you first.
Questions about Andrew
When does Andrew consider a member “sleeping”?
When their last check-in at the gym is three months or more in the past, regardless of whether their membership is still active. He does not message members who froze their membership officially or submitted a cancellation request.
What does a reactivated member cost?
price announced at launch per reactivated member — meaning someone who actually came back for a session after Andrew’s message. Messages that got no reply, or members who cancelled afterward, are not charged.
Does he offer a free session to everyone?
No. Andrew references the member’s last class or trainer and offers a reason to return — a new schedule, a trainer they liked, a challenge starting next week. A free session is only included if you set that as the offer for that segment.
Does this work with our membership software?
Andrew needs two things: last check-in dates and a way to book a session into your calendar. Any membership system that can export or expose check-ins is enough — he adapts to what you run rather than asking you to switch.
Will members feel chased or spammed?
Each member gets one personal message referencing their own history — their class, their trainer, their usual time — not a sequence of automated follow-ups. If they do not reply, Andrew leaves them alone. One honest message after months of silence reads as attention, not pressure.
What about members who moved away or were injured?
Those surface in the replies, and Andrew notes them so they are not contacted again — a mover can be flagged for a farewell rather than a comeback offer, an injured member for a check-in much later. The point of logging every “no” is that the list gets cleaner with each pass.